Payforit is the UK mobile micropayment scheme, created and supported by all of the UK mobile network operators (MNOs), enabling consumers to use their mobile phone account or prepaid balance to transact securely and safely when purchasing content and services on the internet.
The Payforit scheme has been continuously developed by the UK MNOs to provide a consistent and transparent standard for paying by mobile so that consumers can buy with confidence when they are making one-off payments, making charitable donations or setting up subscription services via their mobile device or via the web.
Security and trust in the Payforit scheme is provided by the MNOs accrediting and contracting with a small number of payment intermediary companies. These intermediaries, known as Accredited Payment Intermediaries (APIs) provide the MNO defined payment experience for consumers and also separate the role of Merchant (who is responsible for sale of their products to consumers and after sale support) and the transaction in a model similar to other internet based ecommerce services.
Mobile micropayment, (known also as Carrier Billing in the US) is being rapidly adopted by internet companies as they find customers accessing their sites and services increasingly from their mobile device, fuelled by the explosion in smartphones across UK consumers.
Transactions from mobile devices are available to any mobile user who has sufficient credit on their account. Compared with alternative payment mechanisms such as credit cards, debit cards, emoney accounts and vouchers, Payforit provides a frictionless environment for both the consumer and the Merchant while ensuring security for both parties.
Payforit 4 introduces two new and significant features. HTML5 based payment iFrame that enables secure transactions without the consumer having to leave the Merchants environment and Payforit Single Click that enables consumer opt-in simplified checkout for second and subsequent purchases from the Merchant.
With access to approximately 52 million UK mobile users, internet based Merchants with transaction values in the sub £10 range should seriously consider Payforit as part of their eCommerce and mCommerce strategy.